Marketing Events Specialist

AlphaSense is seeking a Marketing Events Coordinator to join its fast-paced Marketing team in the NA region. In this role, you will aid in the planning and execution of industry trade shows that generate leads, drive pipeline, increase brand visibility, and deepen customer relationships. You'll work with the regional Marketing Events team, coordinating logistics, onsite activations, and ensuring every detail reflects high standards. Reporting to the Director of Event Marketing, this role is ideal for an event marketer with 3-5 years of experience coordinating events at a technology company.

Responsibilities

• Assist with planning and execution of AlphaSense’s NA tradeshows, from pre-event planning through post-event reporting.
• Manage logistics, including booth design, vendor coordination, shipping, registration, collateral, onsite staffing, and lead capture.
• Act as the on-site lead during certain events - driving setup, maintaining team energy, and ensuring a seamless attendee experience.
• Measure and report on event ROI, providing insights and recommendations for continuous improvement.
• Research new event opportunities and help optimize our event presence for impact.
• Oversee the preparation of event toolkits, team briefs, and pre-show enablement materials for internal stakeholders.
• Track event spend against budgets set by the Director, flagging variances and maintaining accurate expense records.
• Track sponsorship packages and ensure all contracted benefits (speaking slots, logo placement, attendee lists, etc.) are fulfilled.
• Partner with Sales/SDR teams on pre-event outreach, meeting scheduling, and post-event lead handoff/follow-up cadence.
• Maintain a master calendar of NA events, deadlines (abstract submissions, booth deposits, shipping cutoffs), and ownership.
• Manage swag, giveaways, and booth inventory across events, including reordering and storage logistics.

Requirements

• 3-5 years of experience coordinating technology trade shows and events in a B2B or SaaS environment.
• Strong project management skills - juggling multiple events, stakeholders, and timelines simultaneously.
• Hands-on, execution-first mindset with the ability to stay calm under pressure.
• Excellent communication and interpersonal skills - you're comfortable working with onsite teams and external vendors.
• Experience coordinating with vendors on logistics and pricing within a set budget.
• Creative eye for booth design and on-brand experiential environments.
• Self-motivated with high standards of professionalism and accountability.
• Experience with marketing/event platforms (e.g., Salesforce,Marketo, Asana, or similar)
• Proficiency in Excel/Google Sheets for expense tracking and reporting
• Ability to travel up to 20% of the time within the US and Canada, including some weekends, and to lift/transport event materials (booth components, boxes of collateral) as needed.
• Valid passport and/or driver's license for cross-border US/Canada travel.

Benefits

• Work with a high-performing, mission-driven team that values innovation and execution and has a lot of fun doing it.
• Career growth opportunities abound as we are experiencing hyper-growth
• Opportunity to shape how AlphaSense shows up at some of the most influential industry events.
• Competitive compensation, equity, and comprehensive benefits.
• You may also be offered a performance-based bonus, equity, and a generous benefits program.