Event Center Sales Manager

The Exposition Center Sales Manager is responsible for driving revenue growth by securing high-impact events, forging strategic partnerships, and maximizing the commercial potential of the venue. This role leads the sales strategy and execution for trade shows, conventions, exhibitions, and large-scale activations, transforming leads into bookings. The manager will develop and execute long-term strategic plans aligned with American Dream's brand and business goals, while building and maintaining a robust pipeline of prospects and cultivating long-term relationships with event planners and partners.

Responsibilities

• Build and maintain a robust pipeline of prospects through proactive outreach, networking, and lead generation.
• Target high-potential clients through industry databases, trade publications, and networking platforms.
• Develop outreach campaigns (email, phone, in-person) to convert cold leads into active opportunities.
• Create customized proposals and presentations that align with client goals and showcase the value of the Exposition Center.
• Cultivate long-term relationships with event planners, producers, agencies, and brand partners to encourage repeat business.
• Establish referral partnerships with event planners, destination marketing organizations (DMOs), hotels, and tourism boards.
• Collaborate with third-party event producers and booking agents to expand reach and secure large-scale activations.
• Serve as the primary point of contact for key accounts, ensuring seamless communication and high client satisfaction.
• Conduct site tours and client meetings to convert interest into confirmed bookings
• Collaborate with marketing teams to develop promotional campaigns and sales collateral that support lead generation and conversion.
• Represent the Exposition Center at industry trade shows, networking events, and sales missions to increase visibility and attract new clients.
• Analyze sales performance metrics and booking trends to refine strategies and improve outcomes.
• Prepare regular sales forecasts, revenue reports, and pipeline updates for senior leadership.
• Collaborate with finance and operations teams to align sales goals with budget targets and capacity planning.

Requirements

• Bachelor’s degree in Business, Marketing, Hospitality, or a related field (Master’s a plus).
• 5+ years of proven success in sales, business development, or event sales—preferably in convention centers, large venues, or hospitality.
• Demonstrated track record of meeting or exceeding group sales targets and revenue goals.
• Deep understanding of B2B sales cycles, lead generation, and client relationship management.
• Skilled in developing pricing strategies, negotiating contracts, and closing high-value deals.
• Proficiency with CRM systems (e.g., Salesforce) and sales performance tracking tools.
• Ability to work flexible hours, including evenings and weekends.