Field Marketing Manager, Third Party & Partner Events

As a Field Marketing Manager, you will support Figma's Third Party & Partner Events strategy, owning the end-to-end execution, experience, and sales enablement of third-party conferences, partner co-marketing events, and sponsorships. You will manage the event portfolio from contracting and vendor management through on-site staffing and travel, ensuring every event is delivered with quality and aligned with business goals. You will serve as the primary on-site point of contact, troubleshoot in real time, and measure impact through budget reconciliation and ROI reporting. This role requires up to 50% travel and can be held from a US hub or remotely in the United States.

Responsibilities

• Own end-to-end execution of third-party and partner events, sponsorships, conferences, trade shows, and co-marketed activations, from contracting and vendor management through registration, badge logistics, booth/exhibit fulfillment, shipping, inventory, and on-site staffing plans
• Independently manage the event portfolio: scope the work, sequence tasks, estimate timelines, and adapt plans as requirements shift, incorporating AI tools to move faster without sacrificing quality
• Coordinate all travel logistics for the events team and Figma attendees (executives, sales, speakers), including flights, lodging, ground transport, and visas for international events
• Serve as Figma's primary on-site point of contact, troubleshooting in real time and proactively managing risks or blockers to deliver a polished, on-brand experience
• Negotiate and manage relationships with third-party event organizers, partners, and vendors to maximize value and minimize risk
• Measure the impact of your work: budget reconciliation, post-event ROI reporting, and proactive recommendations based on outcomes
• Partner with Sales, Field Marketing, and Partner Marketing to identify the right events to attend or sponsor, and ensure sales enablement (calendaring, briefing docs, lead capture) is in place ahead of each one
• Turn patterns and best practices, including AI tools, into repeatable logistics playbooks and checklists so the third-party/partner motion scales, sharing your reasoning clearly with teammates along the way

Requirements

• 4+ years of experience in event logistics, event operations, or field marketing, with direct ownership of on-site execution and all logistical aspects of events big and small — vendor and venue coordination, shipping/inventory, registration, on-site staffing, and travel
• Strong vendor and partner relationship management skills, including contract negotiation
• A track record of owning outcomes independently, planning and sequencing complex, multi-part projects with minimal oversight
• A calm, solutions-oriented approach to the curveballs of live events, adapting on the fly and managing risk while keeping things moving, backed by excellent written and verbal communication with internal stakeholders and external partners/vendors
• Comfort with up to 50% travel, including some international and weekend travel

Nice to have

• Experience with event management, registration, and exhibitor platforms (e.g., Cvent, RainFocus) and CRM systems (Salesforce, Sooominfo)
• Familiarity with international event logistics, including customs/carnet processes for shipped materials
• Experience managing sponsorship deliverables and fulfillment for third party conferences
• A relevant certification (e.g., CMP) or formal event management training

Benefits

• Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employer‑provided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts. Figma also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles. All compensation and benefits are subject to applicable plan terms and may be modified by Figma at any time, consistent with applicable law.