Event Marketing Manager, Americas

The Marketing Manager, Event Marketing (Americas) is responsible for the day-to-day execution of integrated marketing campaigns that drive delegate registration and engagement across a portfolio of events. This role plays a critical part in delivering against event revenue targets by executing high-quality, data-driven marketing programs across multiple channels. Reporting to the Senior Marketing Director, this role partners closely with internal teams to ensure campaigns are launched on time, optimized for performance, and aligned with overall event strategy and brand standards.

Responsibilities

• Execute Integrated Marketing Campaigns
• Support the development and execute multi-channel marketing and content marketing campaigns across email, paid media, organic social, partnerships, and web to drive event registrations.
• Manage Day-to-Day Campaign Operations
• Own the day-to-day execution of marketing plans, including campaign setup, scheduling, QA, deployment, and ongoing optimization.
• Leverage Marketing Automation and AI Tools
• Utilize marketing automation platforms (e.g., Salesforce, Pardot, Sailthru) and AI-powered tools (Copilot, ChatGPT, Claude) to:
• Build, segment, and manage audience lists
• Personalize campaign messaging at scale
• Optimize send times, targeting, and channel performance
• Automate workflows and nurture sequences
• Improve efficiency and campaign effectiveness through data-driven insights and analysis
• Develop High-Impact Marketing Copy Write and optimize compelling, conversion-focused copy across:
• Email campaigns and nurture flows
• Landing pages and registration sites
• Digital advertising (paid social, display, retargeting)
• Event websites and promotional materials
• Ensure messaging is audience-centric, aligned with brand voice, and optimized for engagement and conversion.
• Support Performance Tracking and Optimization
• Monitor campaign performance against KPIs, providing regular updates and insights to the Senior Marketing Director. Make data-driven recommendations to improve conversion and engagement.
• Maintain Campaign Calendars and Timelines
• Manage detailed marketing calendars using Monday.com to ensure all campaigns and deliverables are executed on schedule and aligned with event milestones.
• Coordinate Marketing Asset Development Work with design and content teams to develop and deploy marketing assets, including emails, websites, landing pages, digital ads, and promotional materials.
• Ensure Brand Consistency Across Touchpoints Help maintain a cohesive look and feel across all event materials, including pre-event communications, onsite collateral, and post-event follow-up.
• Support Onsite and Post-Event Marketing Execution Assist in the development and execution of onsite materials (e.g., signage, program guides, presentations) and post-event communications, including attendee follow-up campaigns.
• Collaborate Cross-Functionally Partner with Programming, Event Operations, Sales, and Marketing Operations to ensure alignment across messaging, timelines, and execution.
• Assist with Budget Tracking Support tracking of marketing spend and vendor invoices to ensure alignment with budget plans.

Requirements

• Strong project management and organizational skills
• High attention to detail with a focus on execution excellence
• Ability to manage multiple priorities in a fast-paced environment
• Data-driven mindset with the ability to interpret performance metrics
• Strong copywriting and messaging skills with a focus on conversion
• Collaborative approach to working across teams
• Hands-on experience with marketing automation platforms (e.g., Salesforce, Pardot, Sailthru) is required
• Experience leveraging AI-based marketing tools (Copilot, ChatGPT, Claude) for content generation, segmentation, personalization, and campaign optimization
• Familiarity with email marketing, paid media, and digital marketing channels
• Ability to QA campaigns and ensure accuracy across all deliverables
• Understanding of lead segmentation, audience targeting, and campaign workflows
• Ability to test, learn, and optimize marketing approaches using data and technology
• Strong understanding of how messaging and creative impact performance
• Comfortable adopting new tools and technologies to improve marketing outcomes
• 3–5 years of experience in B2B marketing, event marketing, or campaign execution
• Proven experience executing multi-channel marketing campaigns
• Demonstrated experience using marketing automation platforms and AI-driven marketing tools
• Experience executing content marketing campaigns that drive engagement and conversion
• Experience working in a deadline-driven environment

Nice to have

• Exposure to event marketing promotion is a plus

Benefits

• 15 vacation days, 12 company holidays, three personal days, one day to volunteer at the organization of your choice, plus a day off for your birthday each year
• Choice of three Cigna health insurance plans, two dental plans, and vision coverage.
• Health Savings Accounts (HSA) and Flex Spending Accounts (FSA)
• Comprehensive wellness program
• Employer paid life insurance
• Employer paid short-term and long-term disability insurance
• Accident and critical illness insurance
• 401K and Roth retirement savings plans with employer matching
• Employee Referral Awards
• Tuition reimbursement after 1 year of service
• Commuter Benefits