Live Events Associate, DOWT

The Live Events Associate is the main point of contact for assigned host railroads, overseeing site planning, marketing, retail operation, and activities planning for each event managed. The role involves traveling to up to 15 events per year across the United States and Canada, assisting with setup, execution, and breakdown of events, and ensuring all marketing and operating plans are carried out on-site. The associate also tracks ticket sales, reviews event performance, and submits wrap reports with recommendations for improvements.

Responsibilities

• Main point of contact for partner railroads
• Clearly communicates policy and process changes to railroad partners
• Discuss previous year’s event report and focus on solutions for past areas of improvement
• Tracks and obtains event documents/templates by due date from the railroad partners; Reviews and provides recommendations and branding opportunities for presented plans.
• Serves as liaison between internal partners and railroad partners to increase event experience and highlight other lines of business
• Review set up of an event once on site and assists as needed on final preparations
• Set up operations assets from event crates and any inflatables, and banners
• Assist railroad with any retail set up needed including setting up retail racks, tables, opening up boxes of product and merchandising product, etc.
• Ensure Thomas replica is always in pristine condition and on brand
• Observe event and identify ways to improve
• Assist with wrap following events including ensuring all assets are packed up and ready to go to the next location
• Assist with wrap of retail space, packaging labeling palletizing and shrink wrapping any merchandise going back to the warehouse
• Send final reports, numbers and return information back to the team and warehouse
• Create an event report following each event – due to the partner railroad no later than 60 days after event ends and send final invoices
• Cleans and repair touring crates, as needed
• Keep track of touring assets including event crates, merchandise deliveries and replica engines
• Creates ideas and builds for new event assets; compiles estimates and prepares proposal for implementation
• Obtain daily sales documentation for ticket sales and upcoming weekend capacity
• Communicates national marketing initiatives to railroads and drives reactive marketing programs, as needed
• Ensures timely delivery of marketing plan; reviews marketing plan and provides recommendations for additional efforts; Approves all marketing and advertising for partner railroads
• Continually reviews online marketing efforts to ensure quality control
• Runs post-event reports including zip code analysis, promo code report and evaluates marketing results.
• Champions special marketing efforts with social media and influencers etc.; communicates process to team and railroads
• Assist in brainstorming activation of theme each season and how to deliver on site

Requirements

• 3+ years of experience
• Bachelor's degree preferred or equivalent years of experience
• Must be able to travel approximately 70% of time
• Must be able to lift approx. 30lbs
• Strong presentation and communication skills – written and oral
• Must be self-motivated and proactive
• Must be a team player with strong interpersonal skills and the ability to build relationships with internal and external partners, lead and manage teams.
• Must be highly organized, detail oriented and be able to work independently
• Strong project management skills
• Must be Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
• Must be professional at all times and positively represent Mattel when travelling and with partners
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Nice to have

• Experience in Live Events/Themed Attractions/Ticketed Touring Shows preferred