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Product Marketing Alliance
Actively hiring

Sponsorship Sales Executive (Strategic Engagement & Partnerships)

Workplace
Hybrid / Remote
Commitment
Full-time
Salary
£32,000 - £38,000/yr
Posted
Location
London, United Kingdom

We are looking for a commercially driven VIP Event Sponsorship Sales Executive to take ownership of our high-level, invitation-only dinner series and related bespoke experiences. You will focus on selling sponsorship packages to top-tier B2B brands looking to engage with senior audiences through intimate, content-driven environments. You will work closely with our wider event sponsorship team to identify opportunities, open doors, and nurture long-term commercial relationships that span across our community portfolio.

Responsibilities

  • Executive Event Sales**:** Lead sponsorship sales for The Alliance’s portfolio of exclusive, invite-only dinners and professional experiences.
  • New Business Development: Proactively identify, target, and secure sponsorship opportunities with prospective clients across both existing Alliance communities and new markets.
  • Client Outreach & Relationship Building: Re-engage existing clients from our digital and event portfolios, cultivating long-term sponsorship partnerships.
  • Revenue Growth: Consistently deliver new business revenue through proactive outreach, pitching, and closing bespoke event sponsorship deals.
  • Consultative Sales Approach: Understand client objectives and position bespoke event solutions that deliver tangible ROI.
  • Market Insight & Opportunity Creation: Stay ahead of B2B event trends to spot new opportunities, feeding insights back to product and event teams.
  • Pipeline Management: Maintain disciplined pipeline management, accurate forecasting, and consistent progress toward monthly and quarterly targets.
  • Collaboration: Work cross-functionally with events, marketing, content, and community teams to ensure flawless delivery of sponsorship packages.
  • Reporting & Feedback: Provide regular sales performance updates, client feedback, and market insights to inform ongoing strategy.

Requirements

  • Proven track record in event or sponsorship sales, ideally within B2B, media, or conferences.
  • You have a deep understanding of prospecting and developing strong relationships with enterprise customers
  • You’ll be determined and focused, and enjoy the challenge of hunting and closing net new business
  • Tough targets won’t scare you and you’ll have a demonstrable track record of not just meeting them - but exceeding them
  • Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate new products, changes, or to bounce back from subpar results
  • You want ownership in your role from the beginning and ready to level up.
  • You expertly balance and prioritise your daily to-do's, as well as your short-term and long-term planning

Nice to have

  • Experience with Asana or project management tools a plus (desirable)

Benefits

  • Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday
  • Private Medical & Dental Insurance
  • Life Insurance: (4 x salary)
  • Early bird or night owl? Our flexible hours policy allows you to structure your work for when you're most productive
  • Perks-at-work discounts
  • Extensive tech gear kit
  • On-demand therapy, coaching & mental fitness via Oliva
  • Heavily subsidised gym membership via Gympass
  • Cycle to work & Workplace Nursery schemes
  • Flexible benefits via the thanksBen platform (Allowance is to spend on anything that makes you happy. £600 annually in year 1 - scaling year on year up to £1,980+)
  • Learning & Development: Personal L&D budget (£500 annually in year 1 - scaling year on year up to £3000+)
  • Volunteer & L&D Days: 1 paid day per quarter for either L&D or Volunteer activities