Events Marketing Specialist

The Events Marketing Specialist is responsible for developing and executing event-specific marketing plans to drive registrations and achieve attendance targets within the Engineering portfolio. This role manages campaigns across email, social media, telemarketing, digital advertising, partnerships, influencer outreach, and websites, balancing strategic planning with hands-on execution. The Specialist collaborates closely with Portfolio Marketers, Sales, Audience Development, Events, Operations, and Editors to ensure alignment. Key duties include audience targeting, creative development, building event websites, analytics and measurement, sponsor engagement, and onsite support as needed.

Responsibilities

• Event Marketing Plans: Develop and execute marketing plans for each event to drive registration growth and meet attendance targets.
• Collaboration & Alignment: Partner with Portfolio Marketers, Sales, Audience, Events, Operations, and Editors to ensure strategies are consistent across channels and aligned with editorial standards and brand voice.
• Audience Targeting: Partner with Audience Development to build and segment lists, refine outreach strategies, and support ticket sales and renewals, while monitoring underperforming audiences, collaborating on mitigation strategies, and adapting to shifting marketing plans.
• Campaign Execution: Create and manage event-specific campaigns across email, telemarketing, social media, influencers, partnerships, and media agreements to expand reach and maximize exposure.
• Creative Development: Lead the design of ads, video content, media kits, and other promotional materials, while independently creating most graphics and email designs (excluding image headers provided by the design team).
• Digital Platforms: Build and maintain event websites (WordPress, Unbounce, CVENT) in partnership with Events and Operations; manage discount codes, pacing reports, and attendee communications.
• Analytics & Measurement: Use Salesforce, Outreach, and Google Sheets to manage databases, track conversions, measure ROI, and optimize campaigns.
• Sponsor & VIP Engagement: Support Sales and Events teams with sponsor visibility, logo placement, and marketing assets; identify and engage high-value attendees for executive-level programs.
• Sales Support: Provide lead-generation campaigns and marketing collateral to assist Sales in sponsorship and attendee acquisition.
• Onsite Support (As Needed): Attend and support events to gain firsthand insights, manage check-in and customer service, drive live social promotion, and assist with logistics such as setup, tear-down, and sponsor activations.