Events Senior Manager

The Events Senior Manager serves as the operational lead for assigned events, partnering with Sales, Marketing, Content, Registration, and other cross-functional teams to deliver high-quality experiences that meet revenue, margin, attendee, and sponsor objectives. The role manages events from strategy and budgeting through onsite execution and post-event analysis, with a focus on operational excellence, financial discipline, and continuous improvement. It also plays a key part in integrating live experiences with broader business strategies around audience, content, community, and revenue.

Responsibilities

• Lead the planning and execution of conferences and trade shows, specifically year 1 event launches.
• Develop event strategies aligned with overall business, brand, audience, and revenue objectives.
• Establish event goals, timelines, operating plans, and key milestones in partnership with cross-functional stakeholders.
• Evaluate event performance and recommend opportunities for growth, optimization, or repositioning.
• Own event expense budgets and partner with leadership and sales on revenue and margin goals.
• Develop accurate event forecasts and proactively manage expenses throughout the planning lifecycle.
• Identify opportunities to improve event profitability through strategic sourcing, volume purchasing, vendor consolidation, and right-sizing of spend.
• Evaluate investments based on measurable impact to attendee experience, sponsor value, revenue, and overall event performance.
• Track budget performance and communicate risks, opportunities, and variances to leadership.
• Lead end-to-end event operations from initial planning through onsite execution and post-event reconciliation.
• Manage venue selection, hotel contracting, room blocks, meeting space, floorplans, food and beverage, production, signage, transportation, staffing, and other operational requirements.
• Develop and maintain detailed event timelines, production schedules, floorplans, agendas, and operational documentation.
• Ensure events are delivered consistently against established brand and operational standards.
• Serve as a senior onsite leader, proactively identifying and resolving operational issues.
• Serve as the central operational point of contact for assigned events.
• Lead regular cross-functional event planning meetings with Sales, Marketing, Content, Registration, and other stakeholders.
• Establish clear roles, responsibilities, deadlines, and accountability across event teams.
• Build strong relationships across the organization and proactively resolve competing priorities.